The Psychology of color in home sales

impact of colors in the sales

Considering color is important if you’re a builder. Homebuyers are influenced by exterior color, influencing how quickly and for how much a home sells. When it comes to painting a house, what color is best? Consider which exterior paint colors will attract the broadest range of buyers if you want your homes to sell faster than they can be built.

Emotions are evoked by colors

According to Jeremy Lichtenstein, a top real estate agent in Bethesda, Maryland, neutral, classic colors translate into positive feelings for buyers. He recommends white, gray, and tan colours for the exterior, as they evoke a sense of shelter and warmth, while brown invokes a sense of security. In small doses, he suggests using blue and red as well.

Remodeling Exterior Colors

Consider the color palettes used for new developments in the area to make a home look more modern. Modern homes tend to be painted in neutral, light colors, such as tan, cream, clay, beige, or gray. Use a contrasting color of paint on the door and trim if the homeowner wants to add a splash of color.

Red, black, and variations of blue are the most common colors for front doors. As opposed to siding colors, front door colors can be easily repainted by a homeowner, so it’s one decision that can be more trendy or playful.

Adding a lighter color to an older neighborhood might seem out of place. Color schemes in established neighborhoods often tend to feature medium or dark shades of gray, blue, tan and brown. The style, size, materials, and even the color of the roof should also be considered. In addition to enhancing curb appeal, the best exterior siding colors also help make a home feel more at home.

Source:

https://lpcorp.com/blog/using-the-psychology-of-color-to-increase-home-sales

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